Available for work
LAURA MUJICA
Branding Identity Designer
Designing brands and digital experiences
with intention and lasting impact.
Branding Identity Designer
Designing brands and digital experiences
with intention and lasting impact.
I'm Laura — a Brand Identity Designer based in Argentina.
I help businesses turn ideas into clear, consistent visual identities that work across every touchpoint, from logos and typography to print and digital applications.
With a background in branding, print production, and digital design, I enjoy finding the balance between strategy and visual expression — creating identities that feel distinctive, practical, and true to the people behind them.
A glimpse into the things that shape how I think, create, and see the world.
I'm open to new projects and collaborations. If you think we could build something great together, I'd love to hear about it.
Full portfolio on Behance ↗
Real projects, real results. Here's what some of them had to say — and where to find their work.
Whether you have a brief ready or just an idea — reach out and let's figure out the rest together.
Volka Studio is a small-batch ceramics workshop based in Copenhagen, specialising in functional objects with a quiet, sculptural quality. The founders approached me with a clear brief: they didn't want to look "handmade and cosy" — they wanted something precise, confident, and shelf-worthy.
The challenge was building a brand that felt premium without being cold, minimal without being empty, and crafted without leaning on the usual artisan tropes.
Through discovery sessions and competitive analysis, we found that most ceramics brands defaulted to warm earth tones, imperfect textures, and handwritten type — signalling approachability at the cost of prestige. Volka's work was different: exact, considered, almost architectural.
The brand strategy centred on the idea that precision is its own form of warmth — that when you make something exactly right, you're showing respect for the person who'll hold it. This informed every visual decision.
The wordmark uses a custom-spaced version of a geometric serif, with the letterforms optically corrected to feel balanced at all sizes. The "V" was refined into a standalone mark — a precise angle that echoes the rim of a ceramic bowl seen from above.
The palette is near-monochromatic — deep charcoal, off-white, and warm stone — with a single accent: a dusty terracotta used sparingly to anchor warmth without decorating it to death.
Headlines use a geometric serif — authoritative and architectural. Body copy uses a low-contrast grotesque for readability and modernity. The pairing creates a tension between precision and approachability that mirrors the brand positioning.
The brand system was applied across shipping boxes, tissue paper, care cards, and price labels. Every touchpoint uses the same restrained vocabulary — nothing is decorative unless it's functional.
The rebrand launched alongside Volka's first major stockist partnership. Within three months of launch, the studio reported a marked increase in wholesale inquiries and press coverage — attributing both to a more coherent and confident brand presence.
Brand identity is more than a logo. I help businesses create visual systems that work consistently across print, digital, and everyday brand applications.
No pressure, no pitch — just a quick call to understand your project and see if we're a good match.
A space for personal experiments, type explorations, illustrations, and things that don't fit neatly anywhere else. No briefs. No clients. Just design for the sake of it.
Resources I made and want to share. Each one lives under its category — download, use, enjoy.
More coming soon. If you use any of these, tag me — I'd love to see what you make.
If you liked what you saw here and want to bring that energy into a real project, let's talk.
A collection of personal illustration work across different techniques, moods, and tools. Mostly digital — figures, landscapes, abstract explorations, and everything in between. Each piece is its own experiment.
Motion design is where I get to make things feel alive. Logo animations, UI transitions, short loops, and experimental pieces. This section is just getting started — more coming soon.
These pieces are in progress. I'll be uploading them as they're finished.
Pattern design lives at the intersection of logic and aesthetics — a single motif, multiplied into a system. These are explorations in tile, texture, geometry, and ornament. Some are digital, some start on paper.
Got a project in mind? Fill out the form and I'll get back to you within 48 hours.
Thanks for reaching out. I'll get back to you within 48 hours.
Or, if you'd rather talk directly —
Schedule a callYour intro video goes here — replace this placeholder with your MP4 or embed a Loom / YouTube iframe